VICTORINOX wanted to
Ensure the launching of its new watches range « Wenger » on social media & Develop the presence of Victorieux on the social media.
To meet this challenge, we organized an event in-store with influencers.
Several workshops were available to influencers in order to capture their attention and increase the number of publications on their social accounts.
This resulted in several minutes of Instastories
and a dozen Instagram posts.