LIBERTY CAMPAIGN
OLLYGAN FRANCE WANTED TO PRESENT ITS NEW COLLECTION IF SHIRTS “LIBERTY”.
Seven fashion & lifestyle influencers have presented with an original way this collection with a set up of a contest during 24 hours : “Win the same model as your influencer”; via an Instagram post and two Instastories
Twelve Instagram posts : 295 000 impressions, 226 500 accounts reached, 41 737 likes, 1 151 comments.
Twelve Instastories : 80 190 impressions, 45 957 unique views.
Before the campaign : 750 followers of the account @ollyganfrance.
After the campaign : 1 230 followers of the account @ollyganfrance (64% increase)